Quality + Practical Consultancy Services for Hong Kong Tour Guides Available Now!

Expert Advice From Jamie a Hong Kong based Private Tour Industry Expert since 2010

The J3 Group - Premium Quality Private Tours | Experiences and Insider Chats since 2010

Me Jamie, your host, I am English and I have lived in Hong Kong since January 2nd 1972 - I know the place.

A meaningful blog post with a difference - tips on Travel, Tourism, Tours, Daily Life and my personal thoughts on Hong Kong.

Please do visit Amazing Hong Kong

Hong Kong | Pearl of the Orient


A Resident since 1972 - Private Tours of Hong Kong with Jamie

The Best Things to do in Hong Kong

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They probably could have done with the services of a great tour guide in Hong Kong

Consultancy Services for Hong Kong Tour Guides Available Now!

Foreword by Jamie

After more than fifty years in Hong Kong and over 2,400 private tours with close to 7,000 guests, I have had the rare chance to watch this city and its visitors from almost every possible angle. The work has taken me through every kind of day, every kind of weather, and every kind of guest - from the quietly curious to the extremely demanding.

Along the way, and especially over the past fifteen years, I have spent a great deal of time talking with new and developing tour guides. Some were just starting out, others had been working for a while but felt stuck. In almost every case the conversations came back to the same practical questions: how to handle difficult situations with confidence, how to keep stories fresh, how to read a group, and how to turn an ordinary tour into something people actually remember. Two other issues surface again and again, and both of them get in the way of good guiding.

The first is the belief that success depends on taking selfies with clients at the major sites. I have taken thousands of photographs of guests over the years with a proper professional camera, yet you will almost never see me in the shot. Guests almost always prefer a clear, well-composed image of themselves in the place they came to see rather than a hurried smartphone selfie. Far too often the guide holds the phone up for a group shot and ends up front and centre, grinning and gurning into the lens. It is a small habit that says a great deal about where the attention is really focused.

The second, and in my view more serious, problem is an open obsession with securing a large tip. Many guides are paid a relatively low hourly rate with the understanding that they keep whatever tips they receive. I can see both sides of that arrangement. The difficulty arises when the focus on the tip begins to show. Guests are quick to sense when a guide is trying a little too hard and the warmth no longer feels genuine. The natural rhythm of the tour is disturbed and the relationship quietly becomes transactional.

Real guiding has very little to do with either of these habits. The obsession with tips is something guests notice and comment on in reviews and forums across the world; the selfie habit is more often recognised by other guides who have seen it up close. Both get in the way of the work. Those repeated conversations over many years are the real reason this consultancy service exists

One-to-One Strategy Sessions with Hong Kong Tour Guides

This is my main focus and please note all sessions are conducted in English

These personalised sessions are designed specifically for individual guides.

Practical pep talks, honest performance reviews, customer-handling techniques, route-optimisation ideas and clear career-development advice are all drawn from more than 2,400 private tours of Hong Kong conducted since 2011. The sessions take place in person. The one-to-one format allows guides to speak openly and honestly, without colleagues or managers present.

Because skilled guides remain critical to the success of any tour company, this service offers the strongest and most immediate value available.

Pricing
HK$3,000 for a two-hour individual session
HK$5,000 for a four-hour individual session

The price remains the same for multiple sessions.

Payment
Cash only (Hong Kong dollars).

Test Tour Evaluations and Tour Guide Assessment For Hong Kong Tour Companies

Brief overview: I conduct private or group tour assessments that provide honest, detailed feedback on performance, client interaction, pacing, storytelling, problem-solving, and overall customer experience. A written assessment report includes specific recommendations to raise standards and competitiveness.

This expert evaluation carries far greater weight than standard Tripadvisor reviews, as it comes from direct, real-world observation by someone who has completed over 2,400+ private tours. The service uses a standard 4-hour format. Many operators run 4-hour group tours, allowing me to join discreetly as just another client - perfect secret shopper style assessment with no clipboard, just careful observation and an excellent memory for detail.

I can also assess potential new guides during the hiring process - meeting them and giving you an independent, honest evaluation before you decide on a formal interview.

Why this independent assessment is valuable for any guide (new or experienced):

Just because a guide has been working for many years does not always mean they are performing at their best. Some treat guiding as “just a job” and stop evolving.

Many guides have been heavily influenced by the standard government tour guide course, which is heavy on bureaucracy but often weak on storytelling and genuine guest engagement.

An outside expert perspective can identify small issues and hidden strengths that an owner may miss due to the day-to-day employer-employee relationship.

Dedicated guides with real passion benefit greatly from honest, constructive feedback to help them improve and stand out in a very competitive market.

Pricing: HK$6,000 for a 4-hour evaluation including full report.

Guide interview | pre-hiring assessment: HK$2,500 per candidate.

Payment: Cash only.HK$

Confidentiality

All projects and assignments will be done on a strictly confidential basis. I fully understand the sensitive nature of working with tour operators and will treat all discussions, assessments, business strategies, and client information with complete discretion. Over the past 15+ years I have worked with multiple companies while maintaining the highest level of confidentiality, and I will continue to do so. Nothing discussed or observed during our work together will be shared with any other operator. You can be confident that your business information remains fully protected.

Almost 7,000 Private Tour Guests from every conceivable background

If you can handle this range, you can handle anyone

……and I have done tours with people who have the following diverse occupations: a real princess, very close relatives of a US President, a one-star admiral of the US 7th Fleet, a nuclear missile operations officer (missileer) for the USAF, plumbers, postman, supplier of all frozen burger patties to McDonald’s, nuclear sub commanders, farmers, chip shop owner, teachers, Pulitzer Prize-winning journalists, photocopier repair guys, lawyers, rocket scientists, movie producers, consul generals, police officers, homicide detectives, travel agents, housekeepers, linguists, retired and serving CIA officers, fighter pilots, army and navy guys, socialites, students, judges, journalists, software geeks, nuclear power plant inspectors, surgeons, doctors, forensic pathologists, nurses, coroners, venture capitalists, hospice directors, town planners, accountants, psychiatrists, nuclear physicists, professional athletes, ferry captains, commercial pilots, airline crew, social workers, veterinarians, musicians, theme park executives, professional photographers, college professors, gaming geeks, inland revenue tax officials, American Air Force B-52 bomber pilot, senior engineer / ballistic missiles, bodyguards, beer salesmen, park rangers, scuba diving instructors, popcorn machine makers, coastguard officers, firemen, structural geologists, architects, surveyors, Hooters waitress, dentists, ski instructors, civil engineers, air traffic controllers, electricians, top law professors at major US universities, librarians, steel guys, economists, homemakers, novelists, book publishers, currency traders, carpenters, a rabbi, boiler maker, strawberry farmers, food bloggers, morticians, financial advisers, corporate video makers, private investigators, bounty hunters, chiropractors, builders, stonemasons, botanists, dog sitters, spy, geneticists, Interpol agents, prison food suppliers, radio announcers, military cryptologists, forklift drivers, locksmiths, ice cream maker, pastry chef, baker, zoo keepers, explosives experts, DEA agents, coffee traders, diamond buyers, wedding photographers, Google gurus, geologists, professor of medieval history, navy chefs, camp site operators, animal embalmers, telecoms engineers, helicopter pilots, oil industry divers, navy seals, editor for USA Today, landscape gardeners, Mary Kay super agents, hotel owners, TV actors, optometrists, gourmet chefs, acclaimed plastic surgeons, barristers, travel bloggers, politicians, funeral home directors, former gang member, anthropologist, children’s book author, geophysicist, chicken artist, priest, movie makeup artist, expert witness, bail bondsman, opera singer, master brewer, child prodigy, debt collector, Victoria’s Secret store manager, head of a major charity, celebrity TV talking heads, Fortune 500 CEOs, corporate trainer, futures trader, waitress (quite a few), general manager of a worm bait company, owner of an RV dealership, convenience store owner, owner of an amusement game manufacturer, elephant conservationists, chemist, high school students, crematorium operator, concert pianist, vet from Honduras, hair stylist for a funeral home, calendar maker, pedicab operator, poets, F-16 fighter pilot USAF, Steve Jobs’ doctor, major US Democratic politician, big cheese executives from HBO and CBS, famous journalist and a journalism professor, former Secret Service agent, famous rare coin and stamp collector, major charitable foundation owner … and some really, really senior people from J.P. Morgan, Starbucks, United Airlines, Boeing, Google and Microsoft.

So there you go


Customised Private Tours + Experiences in Amazing Hong Kong

Jamie has lived in Hong Kong - Pearl of the Orient for 50+ years

Carefully Crafted Personalised and Customised Itineraries by Jamie | Hong Kong’s Most Experienced Private Tour Guide for : Solo Travellers Friends Families Seniors Couples Business People MICE Delegates.

Private Tours Cultural Tours Walking Tours Sightseeing Tours City Tours Night Tours Layover Tours Transit Tours Private Shore Excursions Bespoke Tours Personalised Tours Jewish Heritage Tours Luxury Private Tours Day Tours Luxury Boat Tours Themed Tours Private Family Tours Private Day Tours Corporate Tours

Just you, your family or friends and Jamie your personal English private tour guide - over 2,400+ tours completed since 2011 - Jamie offers quality Private Tours of Hong Kong

Tour Group Size 1 - 6 people only

J3 Group Hong Kong | J3 Consultants Hong Kong | J3 Private Tours Hong Kong

Creating Memories That Will Last A Lifetime

Time Out Magazine Hong Kong - the best art + entertainment, food + drink, attractions, Hotels + things to do

Go here for the Hong Kong Michelin Restaurant Guide which includes the Bib Gourmand Category


I do not do Food Tours in Hong Kong but I know people that do!

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The information above can be shown to restaurant managers in Hong Kong if you are intolerant to gluten and nuts,

I do not do food tours as mentioned above, I have very specific reasons and part of it is that I do not speak Cantonese or write Chinese, I am from Yorkshire in England and I lack the language gene and it is not through lack of trying and yes a lot of restaurants do not have English menu’s or staff who speak conversational English.

.. and yet I have eaten at close to 1,400 restaurants in Hong Kong since January 2nd 1972, my wife was born in Hong Kong and we have been together over 40 years and her first language is Cantonese and a lot of her family are Chinese or half Chinese so I have never had much of an issue!

This does not translate to doing food tours though, yes, I could do them, no problem there but they would never ever be as good as the food tours done by my friends (see the 3 links above) most of their awesome guides are locally born Hong Kong Chinese and obviously food culture is part of their DNA, it is impossible for me to compete with that!

So please feel free to contact them for food tours


I do not do Hiking Tours in Hong Kong but I know someone that does!

I do not do Hiking Tours, never have and never will even though I used to go Hiking a lot when I was a lot younger, The Hong Kong Government is promoting hiking tours so I urge you to contact my friend Sabrina at Hong Kong Trails and Tours, she is a long time Hong Kong resident and and a very experienced hiker with close to 700 Hikes in 15+ years under her belt, please click on the link below


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© Copyright Acknowledged | All rights reserved | images taken by Jamie

Jamie’s Hong Kong | Some of my favourite images | Hong Kong 101


© Jamie Lloyd | J3 Consultants Hong Kong | J3 Private Tours Hong Kong |

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